The COVID 19 pandemic has revealed systemic problems in organizations operating in a wide range of industries. Business owners and top management are faced with the need to urgently reconfigure key processes in the face of increased uncertainty. But how can we survive the crisis and become stronger? The author of the theory of company life cycles and the typology of leaders, Dr. Ichak Calderon Adizes, has been consulting the heads of the largest companies in the world and heads of many states for the past 50 years. His book is dedicated to crises and how to benefit from them. Crises expose structural problems in an organization, the main one of which, according to Dr. Adizes, is the lack of coherence, unity, and common vision. His method for overcoming a crisis through the integration of parts of a company and business processes will help managers and entrepreneurs navigate a period of turbulence in the markets.
