"Marketing 6.0" is a step beyond the usual concepts. Philip Kotler, a world-renowned marketing guru, talks about metamarketing - a true fusion of the digital and physical worlds that creates an interactive and exciting client experience. This approach is designed for generations Z and Alpha, who are gaining purchasing power today.
You know how.
- sell through the format of short videos and streams;
– release new products and broadcast values using AI;
- make the client experience of generations Z and Alfa more attractive;
- use five senses to promote your brand.
Metamarketing is the key to victory in the competitive struggle for the client.
