For the first time in history, five generations with different views, preferences, and behaviors are coexisting on Earth. With the rise of Generation Z and Generation Alpha, it’s time for the next evolutionary leap in marketing.
World-renowned marketing guru Philip Kotler, together with experts from leading digital transformation consultancy MarkPlus, Inc., offers know-how on how to use advanced marketing technologies, as well as a comprehensive study of the challenges facing marketers today.
Inside, you’ll find answers to the questions:
· What are the consequences of COVID-19 still to come for businesses?
· What should the next generation customer experience be like?
· What technologies will drive Marketing 5.0?
· Why, despite the fact that technology has gained a firm place in our lives, it is humanity that should remain the focus of Marketing 5.0?
· Knowing this, how can companies intelligently apply human-mimicking technologies and create unique value for consumers?
