David Ogilvy, the founder of Ogilvy & Mather, recognized as the best copywriter in the world, was convinced that persuasive writing skills can be developed. He recommended that his employees “read this book three times.” The authors of the book, Kenneth Roman and Joel Raphaelson, have worked in advertising for decades and written thousands of sales texts. The first edition of the book has become a classic. In the updated edition, you will find new examples and “keys” to effective business correspondence in the digital world.
This book gives specific advice on how to write a brilliant resume, prepare a presentation, a million-dollar speech, and write an effective letter to a buyer. The book is a must-read for anyone who wants to learn how to create texts that work!
