Once Phil Knight being young, irrepressible, and just graduated from business school, borrowed 50 dollars from his father to open his own company with one simple mission: import cheap and high-quality shoes from Japan. Today, the annual turnover of the Nike company is 30 billion dollars. A pair of sneakers is in everyone's closet - from the president to the teenager.
This book will tell how everything started:
What happened to the waitress who drew a logo for 30 dollars?
How did an aviation engineer from NASA come up with the famous Air Max?
What is the connection between the waffle maker and the innovative ribbed sole?
And hundreds of other sad, instructive, sometimes stupid, and incredibly sincere stories from the life of the company that conquered the world.
